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blog-burnout-title

Beat Blogging Burnout and Boost Your Bottom Line

As the dog days of summer drag on, are you feeling the heat? You know the kind of heat I'm talking about.....

The freshness of spring has worn off and been replaced with that seemingly endless, dragging feeling that fall might never arrive. You lost your new year zeal quite awhile back. It's the middle of the summer slow down; the pocketbook is feeling it. You're trying to focus forward to an exciting, and profitable holiday season. You need to end this year with a bang.

And then, on top of it all, you have your gosh darn blog to maintain. You're feeling dry and it's showing in your writing, and your stats. You're feeling the heat. You are just burned out on the whole shebang right now. You wonder at times if it is even worth it.

You wonder at times if it is even worth it.

It does, you know this. You know that, when done right, a blog with well-structured SEO can help to build a larger, more consistent audience, and enables you to pop into more and more search options.

If you are sitting there and truly wondering whether or not blogging is helpful, then you should READ THIS.

If I lost you at SEO, READ THIS instead.

By the end of your reading adventure, you should be well aware as to the benefits (and necessity) of having a blog.

What to do? Sigh.

First, you need to realize, you are not alone. I don't know a serious blogger who does not struggle with the same. The successful ones have learned how to manage burnout and experience it a whole lot less though. They keep that winning edge more consistently, without sacrificing sanity to do it.

How?

Use a three-pronged attack on blogging burnout.

Start with a foundation of caring for yourself, and keep it a priority. Remind yourself that nothing is worth sacrificing your health or sanity for.  Also keep in mind... if you don't care for yourself, who will lead your business when you are unable to? Think about it and keep yourself number one. Besides, you wouldn't treat others as you do yourself, now, would you?

So, first you will be nurturing yourself, but the second prong requires you to roll up your sleeves and get tough with yourself about the nitty gritty of blogging. Find ways to be more efficient in what you do, across the board. Becoming more productive is money in the bank, and less pressure on you. It creates a little breathing room. Ahhhhh. Yes, that. That is our goal.

The third prong is to not do it at all. Kinda'. I bet that threw you for a loop! No, I don't mean give up and close down your blog.

What I DO mean is, there are other ways. You should use them. And we will share what they are, after we delve into the details of applying the first two prongs. Besides, it is fun keeping you in suspense...

Prong One: Support Your Favorite Blogger

Your favorite blogger had better be yourself. Why? Because if you can't even interest yourself, it is doubtful you will stay interesting to others. I cannot imagine a comedian not laughing at his own jokes. It is the same with blogging. If you aren't your favorite blogger, then start working on becoming it.

Then I want you to start caring for your favorite blogger like you should. Treat yourself as well as you would others. It is a challenge, I know, but the future of your business depends on you having that edge. You can't get it and keep it if you are not nurturing yourself.

If you don't maintain your car, it can't keep on performing well indefinitely. So, we maintain them and it is a given in our lives. Surely you can treat yourself at least as well as you do your car. Just do it.

Nurture your body, mind, and spirit.

Eat right, move more. Stress less, learn more. Speak less, listen more. Mostly, we know these things. It is applying them consistently that trips us up. Commit to it and do the work to develop the habits you need to support yourself.

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Sometimes, we are weak with those “no's” because we aren't solid our priorities. I love the meme I see floating around that says something about replacing the words “I don't have time” with “It is not a priority to me”. How powerful!

To apply that and see things in an all new light, get out a sheet of paper and a pen. I want you to draw a line down the middle. On the left side, put a header that says: My Priorities. Over the right hand column, write: NOT a Priority.

Now you will list everything you do every day.....in the appropriate column. Include those things you should do but never seem to find time for. Also list those things that are vying for attention they should not have. Then add the items others are asking you to do, but you know, deep down, you shouldn't.

Some examples:
  • My left hand column includes most REAL work activities. It does not count looking-like-I-am-working activities like watching random videos on YouTube, stalking social media to see what's up, chit chatting, or getting lost in fascinations on Google.
  • The left hand column also includes the stuff I consider priority but don't find enough time for: targeted exercise, eating, sleeping, brushing my hair......and time with those I love.
  • My right hand column includes: selling an MLM product for a friend just because I love her, social events I have no desire to attend, and every back-burner project I have in varying states of incompleteness. The work activities in my “Priority” column are front burner projects only.

When you feel the lists are complete, I want you to get some scissors. Cut off the right hand side of the paper. Ball it up and throw it away. The remaining list is what you will be doing daily. Now we will move on to how to do that list more efficiently.

Prong Two: Get Tough About Productivity

Now that you have eliminated all the things that are not a priority, you can focus on those that are. Most likely, the items you listed as priority, but you are not consistently doing, can be managed with a good dose of self-discipline. Start working on developing the habits you need to do those items and do them efficiently. Again, just do it. Nobody enjoys establishing new habits, but they sure do offer a great return in increased productivity, without wearing out your hard working brain.

Another strategy that frees your mind up for better things is to create work flow systems. Any time you have to do the same thing repeatedly, develop a system for it, follow it, then you can throw your cheat sheet away after awhile. You will naturally follow the system and be much faster.

Examples:
  • When I sit down to write, I don't have to think about what step is next. I automatically jot down any research I need to do, do it, create an outline, write a first draft, take a breather, go back and edit and tweak, send it in, invoice for it, job done. I never do it another way because I have found what works best for me.
  • When I do what I call my social media fly-bys, I use a system and do it the same way every day. I check out stats for every account, and check messages and comments I missed while I was sleeping. I reply where needed. Then, onto my “On This Day” to see if there is anything I want to reuse. Next, I check out my feed. I save posts I'd like to share purposely later. Then I show the love by flitting around liking and commenting, and I check on anyone who is on my heart and I've not “seen” in awhile. I always do it the same way....and yes, I time it. I knew you would immediately wonder how I managed such a potential time suck.

When you feel the lists are complete, I want you to get some scissors. Cut off the right hand side of the paper. Ball it up and throw it away. The remaining list is what you will be doing daily. Now we will move on to how to do that list more efficiently.

One more word about the value of having systems in place.

One more word about the value of having systems in place. What is not included in the system is just as important as what is. You will notice my work flow for writing does not include dozens of pre-writing activities we tend to use to procrastinate. My social media workflow does not include game time or chit chatting just to be doing it. I chat with purpose. 

That brings me to another tool you can use to relieve some of the pressure you feel. Make rules for yourself. Write them down. Have rewards and consequences. Then do it and enforce them.  When you are an entrepreneur, there are times you have to kick your own butt into gear. Be tough about sticking to your rules.

Examples of rules I use:
  • My morning social media fly by is thirty minutes long and I reward myself with some music therapy afterwards if I don't go over. I use that time to dance around, get the blood pumping, and tackle some household tasks. When I go over my thirty minutes, those tasks are going to be waiting for me when I am done for the day, and I must get right to work.
  • I'm not allowed to get my evening glass of wine if I don't hit my writing goals
  • My reward for knocking off my daily task list early is I get to work on back burner projects.

You know your weak areas. Create rules that address them and then don't cut yourself much slack.

Prong Three: Don't Do It All Yourself

There are other ways to get posts done with little, or even no effort. When you start feeling burned out, fall back on these to lighten the load and still keep your blog active and interesting:

Use guest bloggers.

It doesn't get much easier than this. Invite a blogging friend to contribute a post. The guest benefits from reaching your audience, and you benefit the same way because they will share the post with theirs. It benefits your audience because they get to enjoy a little variety.It doesn't get much easier than this. Invite a blogging friend to contribute a post. The guest benefits from reaching your audience, and you benefit the same way because they will share the post with theirs. It benefits your audience because they get to enjoy a little variety.

You don't have blogging friends in your niche? Get some. Those people are not your enemies, but the ones you want to network with.. You will always be more successful by working with competitors instead of against them. Seeing them as somehow being “the enemy” is a rotten mindset that won't take you far.

Invest in some good PLR.

Quality PLR can be a lifesaver when you are feeling uninspired and brain dead. It can also be a total waste of your time and money if you don't do it right. Making it your own is more than using a thesaurus to switch out some words, or rearranging things a bit. That's just lazy....and a waste of time. There will be no life in it.

Quality PLR can be a lifesaver when you are feeling uninspired and brain dead. It can also be a total waste of your time and money if you don't do it right. Making it your own is more than using a thesaurus to switch out some words, or rearranging things a bit. That's just lazy....and a waste of time. There will be no life in it.

The way I use PLR comes from a particular homeschooling discipline, narration, made popular by Charlotte Mason. It's simply the process of repeating back, accurately, what you have just read. It is a valuable skill to have. So, I take my PLR, read a chunk, then without cheating and peeking at it, I just write what I read in my own words. I get the raw information down that way, then go back, edit, and polish it. Job done, with very little effort.

Using PLR eliminates the steps of researching and outlining. Then, if you use the tool of narration to make it your own, all that's left to do is a little bit of editing and some polish.

Hire a ghostwriter.

This is another effortless way to keep your blog going while taking a break from it yourself. When you use a ghostwriter, your name is on it, they are legally your words and you get all the glory, while somebody else does all the work.This is another effortless way to keep your blog going while taking a break from it yourself. When you use a ghostwriter, your name is on it, they are legally your words and you get all the glory, while somebody else does all the work.

A benefit of using a ghostwriter is you don't even have to put time into polishing it, making sure it's optimized to appeal to search engines, and fixing grammatical errors. Every bit of that is taken care of for you. You can publish your ghostwritten pieces with confidence that they are professionally written. All you have to do is schedule them. That's as close to a vacation from your blog as you can get without shutting it down.

Using ghostwriters also comes in handy when you are anything but burned out and are wanting to put more time into other pursuits. Most of us have back burner projects we are anxious to get to. Hiring somebody else to do the actual writing of your blog posts can free you up enough to slide one of them to a front burner.

I hope you are coming away from this with ideas you will implement right away.... if not to fix burnout, then to prevent it. I will add one last tip that applies to any type of business, not just blogging.

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Be your own boss, but don't be a Lone Ranger.

Develop relationships with others who do what you do. They understand your challenges. They can also have insights in areas you are stumped. Join business groups, whether it is your local Chamber of Commerce, an online Mastermind group, or a Facebook group.

Find the people who are successfully doing what you aspire to do... or are struggling to do. Watch them, learn from them... and give back. When you get good in, give it back out and help somebody else. We are all in this together. We can work against one another and stay all stressed out, or we can work together and everyone benefits. Find your tribe and if you can't, create one.

Do you have a favorite tip or tactic you use to help prevent, or recover from, blog burnout?

  • We'd love to hear it! Simply comment below.

Do you need peer support?

Does hiring a ghostwriter sound like the answer for you?

  • We have slashed prices on our blog post packages by a third, AND added a very exciting free bonus ($750 value, whaaaaat!), but the offer ends soon (July 17th, 2017!!).

CLICK HERE: Sassy Lasses Summer Blog Content Creation Package

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3 Free WordPress Plugins for Emerging Entrepreneurs

It’s Friday, in July, when I should be out frolicking and enjoying the sun. Instead, I’m happily working away at websites and content, helping clients bring out their best.

Along my travels today, it struck me that I have yet to divulge some of my favorite things to use. As a designer and business owner, I feel it’s my duty to hit you up with my top three WordPress plugins and why I love them.

(The plugins listed below are available free, though most have an upgrade option. None of my endorsements are paid, I just really like these tools.)

Elementor Plugin

If you build WP sites, you may have heard of this already. Or, maybe you haven’t! Elementor is a plugin developer tool that you can use in conjunction with any theme to standardize your capabilities. It incorporates any inherent functions right in. Elementor includes many useful widgets; Include your favorite plugins and WordPress widgets automatically, and simply drag and drop them into the page. So, no coding required, just seamless integration.

That being said, it doesn’t prevent me from coding and getting technical when I need too. It’s also a favorite to hand off to clients when they intend to manage their own maintenance. (Reads; EASY TO LEARN!)

Free to use on any personal site, and licenses available for developers (which I have!), makes this a winner in my books.

Check it out here -> Elementor

YOAST Plugin

YOAST is a plugin that makes SEO user friendly. Truly!

I know what you are thinking, “how can YOAST really be easy to use when I don’t even understand SEO?”

(By the way, if this is you, hop over to our blog post on SEO; it’ll help clear a few things up! - CLICK HERE)

The whole point of this tool is to make it an easy, user-friendly experience to get your SEO game up to par. Offering features on each post, and as an overall component, to ensure no page is left untouched!

It also analyzes text and composition to make sure you’re text is easy to read, engaging, AND still gets picked up by the bots. Cool hey?

Check it out here -> YOAST

Sumo Plugin

While I have only recently jumped on this bandwagon it’s already clear to me why this tool is so popular!

In just a few days, I’ve doubled my traffic. #boom

Sumo is a plugin that enhances your social media experience, both for yourself and your visitors. You can choose what they see and where, to ensure you’re catching attention.

With amazing built in features like image and quote sharing, google and post analytics, and even list building options, it’s rapidly become a must-have for all of my clients.

Like the others, it’s free to use, but the pro features are ABSOLUTELY worth it. Give it a try, you’ll be glad you did!

Check it out here -> SUMO

That's my 2 cents!

There you have it, my winning combination. Sure, I’m not limited to them, but everyone has favorites and these are mine.

Keep in mind folks, it's not always about the newest, best, most advanced tools, but the tools that work best within your preferred work style and see results. 

Are your tools getting you results? What are some of YOUR favorite tools? Let me know in the comments below!

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Six Simple Steps to Writing Your Own Sales Copy

If you ever want to sell anything, the need for sales copy is a fact of life.

You need to be able to explain why people should buy your product or service. Sales copy is how you gently lead them to the conclusion that they must buy your product, now. You can have the finest product ever and it go completely unnoticed without decent sales copy.

Without copy, your readers must come to their own conclusions about your product or service. Those conclusions could be inaccurate and can affect your bottom line. It's your job, when writing copy, to guide the process in the direction you wish it to go. Otherwise, it’s all just a guessing game. Will the reader see the benefit if you don't show it to them? They might not...and you should never leave things to chance when it comes to business. Having high quality sales copy is not an area to skimp in; It can make you, or break you.

So, you know the need for quality sales copy is inescapable, but you dread the thought of even thinking about it, and break out in a cold sweat when you try. You know how important it is, but don't know where to start. You are not alone. We have all felt that way before.

The fact is though, unless you can afford to hire a professional, you are going to have to do it yourself.

I know. It's intimidating. But you CAN write effective sales copy... yes, even all by yourself!

Copy written by someone who is passionate and knowledgeable about the product (that would be YOU) can outperform copy written by a pro. When you let that passion shine through, you will surprise yourself with how effective your “homemade” copy can be!

So, keeping that in mind, let’s get started with learning to write your own sales copy in six simple steps.

1. Brainstorm a List of Your Product Benefits

Know the reasons WHY your target customer will want to buy your product. If you sell Gizmo X, featuring specs A, B, and C, those specs are not the benefits the product will give. They are the features, the details. Mention features in your copy, yes....but then elaborate on benefits. Focus on what that product will do for them.

To use the example of Gizmo X, you will point out how the specs lead to benefits like saved time, or saved money, or the ability to do something quicker and easier, or to feel better about themselves....those are the reasons WHY people buy. Emphasize those. People buy benefits, not features.

Now that you understand the difference between a product's features and its benefits, write a list of benefits for your product...and make it as long as you can. You really want to let 'er rip! Ask friends, family, networking buds etc for ideas. There is no such thing as a right or wrong answer. Once you have that nice long list, you're ready to start creating your sales page.

Ready? You can do this and here we go!

It starts with…

2. Create a Headline

Now that you have this extensive list of benefits, pick out what’s most important and build your headline around that. For this blog post, I chose to build the benefit ( of reading the post ) around a need for a simple, easy to apply approach to a pretty scary subject. It tends to be intimidating and overwhelming. Six easy steps sounds achievable.

Ah ha! A possible solution! And if you are reading this post, it worked.

Here are some other tips for writing your headline:

  • Focus on your reader and their needs...not what your company does. Your goal is to fill their need.
  • Promise something with your headline. An example would be "No More Embarrassing Leaks" or "Learn Basic French in a Week".
  • Understand that emotions guide buying behavior. Feelings like envy, fear, desire, insecurity, laziness, pride, vanity, etc... are all strong motivators, whether or not we are aware of it.
  • Use your reader’s sense of curiosity to lead them into your sales letter. You can do this by letting the headline tell only part of the story. Ex. How This Revolutionary Product will…(they need to keep reading to see what the product will do.)
  • Be specific and use numbers in your headlines. Ex. 5 Things to Avoid...6 Simple Steps to....

Don’t fret too much over your headline at this point. If it just doesn’t feel right yet, go on to writing the rest of your copy. You can return to tweak it at the end. Often, it's easier to create a winning headline after you've written your main text. So, don't sweat it and let's move along....

3. Write Your Introduction

Now that you have a headline and are armed with that list of benefits, you are ready to write your introduction. The purpose here is to connect with your readers....to show that you understand them and care about their needs. It's the beginning of a relationship that will lead them to trust you. Then you gently lead them to the conclusions you want them to have...and ultimately, to buy your product.

Then introduce your product, so you can share the benefits. It doesn't need to be long or elaborate at this point. What matters most is the connection....that the readers feel you understand them. You are establishing relationship.

Ex. If you're like most working mothers, you're overwhelmed with all the things you must do daily. You've been frustrated with the amount of time it takes each day to do your skin care routine and apply your makeup. You really don't have time for this, but the alternative? Well, it isn't pretty!

Don't despair... we’ve got great news! With our revolutionary patented formula, we have pared that routine down to just one step! No more bottles, jars, and tubes taking up space on the counter. No more of your precious time or money wasted on using unnecessary products.  In five minutes, with one product, you can go from morning face to feeling pampered and looking gorgeous, ready to seize your day!

Are you stumped for words? Try using an image to convey the feeling. In this case, a frazzled mom, toddlers wrapped around her legs, juggling a baby, jars, makeup brushes etc in the bathroom, trying to get ready for her day.....could do wonders. Or maybe a picture of a bathroom vanity ridiculously overflowing with products could create that right mental image.

Now that your introduction is done, we are ready to...

4. Add Your Benefits

Let’s go back to that list of benefits you brainstormed at the beginning. Now you’re going to fine tune it and emphasize the benefits that appeal most your target customer. Keeping them in a bulleted or numbered list makes it easier to read. Create a video that shows how the product works, or at least add some product photos. You want those benefits to entice.

5. Make Your Offer

Now it’s time to officially make the offer and write a clear, definitive call-to-action. Explain how to get your product (order link) and again, remind them why they need it. Try to build in a sense of urgency if possible, and then tell them what to do, urging them to do it now.

 You also might want to include reasons why they should pay that price for your product.

Ex. $40 for a revolutionary skin care product that replaces hundreds of dollars worth of similar products and has a money-back guarantee.

6. Finish it Off

Wrap up your sales page by reminding the reader of some of the key benefits and including information about your money-back guarantee, if you have one. A money-back guarantee gives some reassurance if they are undecided about purchasing. That might be all they need to trust you and purchase.

Ex. Our product comes with an unconditional empty-jar guarantee. We’re so sure that you’ll love your purchase that we’re willing to offer you double-your money back if you use the entire jar as directed and are not thrilled with the results…

Putting it Into Practice

Well, well...just look at you! If you followed along and did the six simple steps, you have now created your very first sales letter, all by yourself! I'm betting you are impressed too!

Now, practice, practice, and practice some more. The key to writing effective sales copy is to simply do it. A lot. As with all things, practice does make perfect. So keep at it…keep learning about your target market's needs and what motivates them, keep writing copy, tweaking it along the way. When you better understand where your reader is coming from, it is so much easier to share the benefits in a way that motivates sales. When you find what works, perfect it. And do it again.

It is a lot of effort, but few things will benefit you more than learning how to write your own copy. Who knows? You may even find you enjoy it!

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Broken Links and SEO; the Good, the Bad, and the Ugly

A few weeks ago, we spent some time talking about SEO, what it is and how it affects your business. (Read it HERE if you missed it). I'm always looking for ways to support you and while I was working on a client website review, I ran into a long list of broken links and it made me wonder...
 
Do you all know what a broken link is and it can affect your SEO and thereby your business?

Truth Bomb

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Any good webmaster knows that responsibilities do not end when the website goes “live”. Your responsibilities extend beyond setup and need consistent management. It's not a set-it-and-forget-it aspect of your business but a dynamic, ever-changing tool of growth and marketing.
 
One of the most crucial responsibilities of a webmaster is to check for broken links to the website. (A webmaster can be a hired contractor, the original designer, or even the website owner themselves.) Broken links can be one of the worst things that can happen to a website.
 
Bet I know what you are thinking… “How can an old, dead, never used link make any difference to anything, it doesn’t work!?”

What Breaks a Link?

Broken links can happen on your website for a variety of reasons but results in a user clicking on a link that fails.

  • User error such as typos
  • The destination website removed the linked web page (AKA a 404 error)
  • Link destination has been permanently moved or no longer exists
  • The website owner linked to a site that is behind a firewall that does not allow outside access (such as an Intranet site or a restricted access area on a website).
Hyperlinks aid in the navigation around the website and directs users to related sources. A website without links is like a ton of documents piled one on top of the other, with no rhyme or reason, and no intelligent way for you to retrieve information.
 
Link management is a very important and essential part of maintaining a website. Broken links may be detrimental to the traffic generated by the website.

Damaging Data

I hate to be the one to break it to you, but as a small business or entrepreneur, your reputation matters. As our society continues to progress online presence is becoming a well-known term. Did you know that broken links can actually DAMAGE your online presence?
 
From a technical perspective, broken links can stop search engine robots (crawlers) dead in their tracks. It prevents crawlers from completely mapping out a website for search engines. Websites which contain broken links looks unprofessional to visitors and image is hard to change after the fact. Visitors who have troubles navigating your website will not return! This is tantamount to losing prospective clients. Remember the last time you went to a site that didn't work? How long did you stay there?
 
Even your most diehard fans will jump ship if you make it hard. We're in the age of easy... right?

How Do I Fix Broken Links?

As internet users become more and more sophisticated, it will take website owners more effort to entice these users to visit their websites. You know what? Broken hyperlinks will not help this very difficult process in any way.
 
There are resources out there to help you get your broken links under control and improve your user experience and I’m going to share MY favorite 3 tools with you!
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1. Xenu’s Link Sleuth

This tool makes me happy. It’s an app that you can install onto your Windows which will take your main URL and runs a comprehensive scan that checks for broken links, images, backgrounds, styles, sheets, frames, duplicated links, site structure and everything in between.

In my opinion, the only drawbacks are the user interface, which feels old school and outdated, and the fact that it only runs on Windows. (Feel free to check out Screaming Frog as a Mac based alternative)

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2. Google’s Webmaster Tools

We all know what a FORCE Google has become, and your ranking on that engine is a big deal to your presence and traffic. What better way top understand this than to use the tools provided from Google themselves?

Sassy Lasses uses this all the time, because the data they give you will tell you exactly how to optimize.

woorank

3. WooRank

Hands down my favorite premium tool. This online based platform ill run a thorough check of your website and provide details on everything – literally.

They have a free trail which I recommend everyone give a whirl too. Running the diagnostic will give you a clear picture of what works and what doesn’t and supplies steps to help you correct any issues.

Hopefully you found this informative, but if you still feel lost or confused, or if you need a little support, give us a shout anytime – conversations are free!

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SEO to Grow: How SEO Affects Your Business

E-commerce is, well, can be, known as a cut-throat business. You must arm yourself with all the proper knowledge and the tools to make your site better than the rest. Every day, more and more websites are climbing onto the bandwagon to optimize their websites to climb up the rankings. If you drop your guard, you may well be trampled on and left in the void filled with so many failed e-commerce sites.

SEO, or Search Engine Optimization, has 2 major functions; draw crawlers from search engine connections and build an index of the data it collects. Moz.com uses a great analogy in their Beginners Guide to SEO - think of the world-wide web as a network of stops in a big city subway system. It's a means for the search engines to navigate the entire network while finding and cataloguing all the content on the way. I like to call them crawlers. (Plus, doesn't thinking of them as little data-hungry critters make it more fun?)

Links are what allow the crawlers to meander their way around. Once found, they absorb the details and store the most relevant information into a database. Search Engines are the means to access the networks of data caches these crawlers have pulled together. What does this mean to you? The better a crawler can see and access your web information, and the more relevant it is (plus a few other factors) means better search result placement.

Why is Placement Important?

In truth, most people that use search engines only bother with the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher chance of being clicked on when you rank high. The more traffic for your site, the more business you rake in. You need search engine optimization to be near or at the top of page one to make your site an income generating one. With this in mind, it is imperative to make your site better and better everyday.

By utilising search engine optimization, you get the benefit of generating a high traffic volume. For argument's sake, let’s say you can achieve successful sales with around 10 to 20 percent of your traffic. If you get a hundred visits or more to your site a day, you'll get a fair turn of sales. But if your site manages only twenty or fewer visits a day, you'll only get one or two sales, or worse, maybe none at all.

So… What IS Search Engine Optimization (SEO)

Search engine optimization is the technique of utilizing tools and methods to make your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of that page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic. That traffic could lead to potential sales, which means generating an income for your business.

Search engine optimization does require a lot of work to achieve the best results. There are many aspects you have to change or add within your site to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your site's niche or theme.

Things You Need To Do

Thankfully there are many plugins and programs out there now that will greatly improve your ability to do this with little to no previous experience. We are a fan of the Yeost plugin for WordPress, which you can check out here.  Though even with the help of a good SEO tool, you will likely need to adjust each area of your website.

For instance, you may need to rewrite portions of your site's content so that you get the right keyword phrases in your content without making it too contrived. Better to keep that content light and informative. There are certain rules and guidelines to be followed to make your website’s content applicable to search engine optimization.

You will also need to collaborate with many other website owners in order to acquire link exchanges and page transfers. The more inbound links you can procure, the higher level of importance the search engines will bestow on your site and your page rank will increase.

Google recommends that you aim to make pages for your users and their experiences, not for search engines. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as "cloaking." Try instead to create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.

Bing recommends making sure your content isn’t buried inside rich media (Flash, JavaScript, Ajax, etc) and that rich media isn’t hiding your link connections from the crawlers.

Wow, How Can I Do All This?

Search the internet for as much useful help as you can get. Tips, guidelines and methods for search engine optimization are plentiful and can be found easily and be had for free. Read as many free articles as you can that will help you optimize your site in the search engine results.

The more knowledge and information you acquire, the better. This will all go towards helping you in obtaining those high rankings. This will require a fair amount of time and effort on your part but the benefits will easily make up for it in the long run.

If you can afford to part with some money, there are plenty of sites on the internet that can help you with search engine optimization for a fee. There are sites that help in tracking keyword phrases which will be of value to your site. There are also a good many content writers who have lots of experience in making good keyword laden and good quality content for websites.

So act now and in due time you will see the benefits garner with search engine optimization. All of this will result to better traffic and more business for your site and business.

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