Whether you offer a service, or sell a product, the ultimate goal of any business is to make a profit, which means you must make sales.
We put a lot of time and money into resources to help us perfect the art of salesmanship. We read and study, attend sales meetings and seminars, practice sales pitches in the mirror, rehearse them in our heads…and are always on the lookout for something that will give us the edge over competition.
There is one thing that will give you an edge though. It is even more powerful than all the others combined….and it is free!
It’s a precious commodity that you should guard diligently, because you can lose it in an instant and it can be hard to get back. Can you guess what is it?
It is your integrity.
Without integrity, you have no trust, and without trust, sales are challenging to say the least. Being a person of integrity should be a top priority for anyone in business.
Let me give you an example of what integrity can do for sales. Imagine you are at a home schooling conference, looking for curriculum.
You have Vendor A, who has slick sales brochures in a pretty rack, a professional banner, and beautifully coordinated color scheme going on in her booth. She wastes no time telling you how her products are the perfect fit for every home schooling family. She skillfully highlights all the benefits and features, uses a classic close and waits for your response. You have some