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SEO to Grow: How SEO Affects Your Business

E-commerce is, well, can be, known as a cut-throat business. You must arm yourself with all the proper knowledge and the tools to make your site better than the rest. Every day, more and more websites are climbing onto the bandwagon to optimize their websites to climb up the rankings. If you drop your guard, you may well be trampled on and left in the void filled with so many failed e-commerce sites.

SEO, or Search Engine Optimization, has 2 major functions; draw crawlers from search engine connections and build an index of the data it collects. Moz.com uses a great analogy in their Beginners Guide to SEO - think of the world-wide web as a network of stops in a big city subway system. It’s a means for the search engines to navigate the entire network while finding and cataloguing all the content on the way. I like to call them crawlers. (Plus, doesn’t thinking of them as little data-hungry critters make it more fun?)

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Links are what allow the crawlers to meander their way around. Once found, they absorb the details and store the most relevant information into a database. Search Engines are the means to access the networks of data caches these crawlers have pulled together. What does this mean to you? The better a crawler can see and access your web information, and the more relevant it is (plus a few other factors) means better search result placement.

Why is Placement Important?

In truth, most people that use search engines only bother with the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher chance of being clicked on when you rank high. The more traffic for your site, the more business you rake in. You need search engine optimization to be near or at the top of page one to make your site an income generating one. With this in mind, it is imperative to make your site better and better everyday.

By utilising search engine optimization, you get the benefit of generating a high traffic volume. For argument’s sake, let’s say you can achieve successful sales with around 10 to 20 percent of your traffic. If you get a hundred visits or more to your site a day, you’ll get a fair turn of sales. But if your site manages only twenty or fewer visits a day, you’ll only get one or two sales, or worse, maybe none at all.

So… What IS Search Engine Optimization (SEO)

Search engine optimization is the technique of utilizing tools and methods to make your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of that page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic. That traffic could lead to potential sales, which means generating an income for your business.

Search engine optimization does require a lot of work to achieve the best results. There are many aspects you have to change or add within your site to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your site’s niche or theme.

Things You Need To Do

Thankfully there are many plugins and programs out there now that will greatly improve your ability to do this with little to no previous experience. We are a fan of the Yeost plugin for WordPress, which you can check out here.  Though even with the help of a good SEO tool, you will likely need to adjust each area of your website.

For instance, you may need to rewrite portions of your site’s content so that you get the right keyword phrases in your content without making it too contrived. Better to keep that content light and informative. There are certain rules and guidelines to be followed to make your website’s content applicable to search engine optimization.

You will also need to collaborate with many other website owners in order to acquire link exchanges and page transfers. The more inbound links you can procure, the higher level of importance the search engines will bestow on your site and your page rank will increase.

Google recommends that you aim to make pages for your users and their experiences, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, a practice commonly referred to as “cloaking.” Try instead to create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.

Bing recommends making sure your content isn’t buried inside rich media (Flash, JavaScript, Ajax, etc) and that rich media isn’t hiding your link connections from the crawlers.

Wow, How Can I Do All This?

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Search the internet for as much useful help as you can get. Tips, guidelines and methods for search engine optimization are plentiful and can be found easily and be had for free. Read as many free articles as you can that will help you optimize your site in the search engine results.

The more knowledge and information you acquire, the better. This will all go towards helping you in obtaining those high rankings. This will require a fair amount of time and effort on your part but the benefits will easily make up for it in the long run.

If you can afford to part with some money, there are plenty of sites on the internet that can help you with search engine optimization for a fee. There are sites that help in tracking keyword phrases which will be of value to your site. There are also a good many content writers who have lots of experience in making good keyword laden and good quality content for websites.

So act now and in due time you will see the benefits garner with search engine optimization. All of this will result to better traffic and more business for your site and business.

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