Any good webmaster knows that responsibilities do not end when the website goes “live”. Your responsibilities extend beyond setup and need consistent management. It’s not a set-it-and-forget-it aspect of your business but a dynamic, ever-changing tool of growth and marketing. One of the most crucial responsibilities of a webmaster is to check for broken links to the website. (A webmaster can be a hired contractor, the original designer, or even the website owner themselves.) Broken links can be one of the worst things that can happen to a website. Bet I know what you are thinking… “How can an old, dead, never used link make any difference to anything, it doesn’t work!?”
What Breaks a Link?
Broken links can happen on your website for a variety of reasons but results in a user clicking on a link that fails.
- User error such as typos
- The destination website removed the linked web page (AKA a 404 error)
- Link destination has been permanently moved or no longer exists
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