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Broken Links and SEO; the Good, the Bad, and the Ugly

A few weeks ago, we spent some time talking about SEO, what it is and how it affects your business. (Read it HERE if you missed it). I’m always looking for ways to support you and while I was working on a client website review, I ran into a long list of broken links and it made me wonder…  Do you all know what a broken link is and it can affect your SEO and thereby your business?

Truth Bomb

truth-bomb
Any good webmaster knows that responsibilities do not end when the website goes “live”. Your responsibilities extend beyond setup and need consistent management. It’s not a set-it-and-forget-it aspect of your business but a dynamic, ever-changing tool of growth and marketing. One of the most crucial responsibilities of a webmaster is to check for broken links to the website. (A webmaster can be a hired contractor, the original designer, or even the website owner themselves.) Broken links can be one of the worst things that can happen to a website.  Bet I know what you are thinking… “How can an old, dead, never used link make any difference to anything, it doesn’t work!?”

What Breaks a Link?

Broken links can happen on your website for a variety of reasons but results in a user clicking on a link that fails.

  • User error such as typos
  • The destination website removed the linked web page (AKA a 404 error)
  • Link destination has been permanently moved or no longer exists
  • The
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