If you ever want to sell anything, the need for sales copy is a fact of life.
You need to be able to explain why people should buy your product or service. Sales copy is how you gently lead them to the conclusion that they must buy your product, now. You can have the finest product ever and it go completely unnoticed without decent sales copy.
Without copy, your readers must come to their own conclusions about your product or service. Those conclusions could be inaccurate and can affect your bottom line. It’s your job, when writing copy, to guide the process in the direction you wish it to go. Otherwise, it’s all just a guessing game. Will the reader see the benefit if you don’t show it to them? They might not…and you should never leave things to chance when it comes to business. Having high quality sales copy is not an area to skimp in; It can make you, or break you.
So, you know the need for quality sales copy is inescapable, but you dread the thought of even thinking about it, and break out in a cold sweat when you try. You know how important it is, but don’t know where to start. You are not alone. We have all felt that way before.
The fact is though, unless you can afford to hire a professional, you are going to have to do it yourself.
I know. It’s intimidating. But