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Common Misconceptions on the Path to Success

Success is a very broad term. There are so many ways to measure success. How do you know which one is right for you? There are many notions out there that we can misconceive as the right ones for us. I’m going to share with you the most common measurements people use. Because they’re so common it can be misleading to some of us which one we should go with.

 

Success or Vanity Metrics?

Striving for popularity has been instilled in us since childhood. We never wanted to be the last one picked in softball. We always wanted to be at all the fun slumber parties. It’s almost ingrained in us to determine our value based on our popularity. This easily translates to us today with social media. We boast about the number of followers we have or the number of likes our post got. These are called vanity metrics. While there can be value in these metrics it’s not the focal point of your success.

You need to properly measure how your social media is performing. You want to ask yourself these kinds of questions when measuring social media performance.

 

  • How many of your leads came from social media vs. other sources?
  • How much traffic is your website receiving from social media?
  • What kind of actions did people take on your posts or page?
  • If you received increased engagement did this lead to new business
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