Success is a very broad term. There are so many ways to measure success. How do you know which one is right for you? There are many notions out there that we can misconceive as the right ones for us. I’m going to share with you the most common measurements people use. Because they’re so common it can be misleading to some of us which one we should go with.
Success or Vanity Metrics?
You need to properly measure how your social media is performing. You want to ask yourself these kinds of questions when measuring social media performance.
- How many of your leads came from social media vs. other sources?
- How much traffic is your website receiving from social media?
- What kind of actions did people take on your posts or page?
- If you received increased engagement did this lead to new business or growth?
- Did your overall revenue increase with your social media?
This will give you a bigger picture of how much social media is really contributing to your success. It’s important to ensure your social media reflects you or your brand. Don’t follow what everyone else is doing. Create a plan that makes sense for you.
Burning the Midnight Oil for Success
Do you find yourself working late every day? Most likely it’s time for a change in behavior. Work smarter, not harder.
It’s wise to check how much you are getting done during the overtime hours. Than gauge if the fatigue associated with that effort is keeping you on track for success or if it is hindering you.
Success of the Bank Account
The famous saying goes “More Money, More Problems”. While you may be seeing new opportunities with the money you earned, it can bring you more problems than solutions. It’s important to have control over your money. This doesn’t necessarily mean to be frugal or penny-pinching. Understand the path you want to be on and keep your focus on your growth.
It’s important to find the measurement of success that best defines you.
While some of the above may work for you, they don’t work for everyone. Understanding what it is that you want and where your endpoint is the first step.Rember to never compare what you are doing with something someone else is. Find the value in what you do, look at how you positively impact others. Learn from those around you and take in their encouragement. This will give you the enlightenment and focus you need to get to your success.